We wrote the book on SEO.
SEO and Beyond is a no-nonsense guide to successfully promoting your website on the internet. It will change the way you think about digital marketing. Packed with sensible advice - everything from choosing the best domain name to how to employ social media - this book reveals the core strategies of two experts in the field who have helped countless small businesses thrive online. You'll find out how SEO really works!Buy the Book on Amazon.com
Does your website take forever to load? Is your website https secure? Is your web host provider backing up your website? With unresponsive website hosting and bad website design, your SEO score could suffer! Website hosting and website design are a key background component of SEO. If you've been writing great content, if you've been sharing on social media and you're still not o...Read More!
Does your website load slow? Do you have broken plugins? Do you have a web developer who can clean up the bad code? We Offer Clean SEO-Focused Website Design for Ann Arbor, Michigan Businesses Search Engine Optimization is a long-term plan. You have to have a content creation strategy in place that targets your important keywords. You have to have a social media plan that helps get your bu...Read More!
Did you know your YouTube videos can appear in Google search results? YouTube optimization is now an important part of the Social Media Management of your Ann Arbor, MI area business! ...Read More!
Are You Using Video In The Social Media Management of Your Ann Arbor, Michigan Business? If you haven’t been posting videos, it’s time you start. According to an internet forecast by Cisco, over 80% of all internet traffic will be video! As mobile networks improve reliability and speed – people are spending more time watching videos on their phones or tablets and not their ...Read More!
Need help with social media management for your Ann Arbor, MI area business? You’re getting new business, completing orders on time, and your customers are happy – but are they leaving you reviews? Having a regular flow of reviews on your social media channels is incredibly important. Not only do reviews confirm you’re doing a good job and making customers happy, but they ...Read More!
First, find the best keywords! There are two things that the average business website does that are NOT very helpful to SEO. First, they choose words that only a person who already knows about their business would type into Google. For example, a local heating a cooling business we know optimized their site for the word “mechanical.” Now, an educated person might know that “XYZ ...Read More!
What is SEO? SEO stands for search engine optimization. It’s the process of optimizing your site so a website appears visible in a search engine's unpaid "organic" results when people type in related keywords. Did that go over your head? Ours, too! Let’s say you want to know more about a topic, and type a word or phrase into a search engine, like Go...Read More!
- from Sam Giest “Quick Bites” 1. Why Should Someone Do Business with you ... rather than someone else? Quality/value & service are entry level tools that will get you grade C. How do we get grade A? 2. What is our point of difference? Are we communicating that point of difference? What would our customers say our point of difference is? 3. Who is our primary competitor? What is t...Read More!
Are you new to social media ? Are you looking for ways to grow your followers ? Have you been considering paying for Likes on Facebook? There are many articles and videos that address this hot topic. We encourage you to investigate before you spend your money. We’re not here to judge, and, to be perfectly honest, we even paid for a few likes in the beginning of our online ...Read More!
Web content should not be the same as print content! Through centuries of conditioning, readers have learned that the payoff takes time to arrive in print. That's why we're willing to read an entire letter, short story or novel before learning how it ends. Web content is a much newer phenomenon and our conditioning is completely different. When web searchers want something, they try...Read More!
Why You Need SEO - SEO Ann Arbor Guide So you spent a bunch of money to have a website designed and built and you think it looks pretty good. You took a lot of pretty pictures and wrote some great text describing your business, and now you’re waiting for the clients to start rolling in. Awesome! Except, for most of us, the “rolling in” part never seems to happen. Sure, we get a ...Read More!
And Why Your Ann Arbor, Michigan Business Should Care ... A LOT! Basically, Search Engine Optimization [SEO] is the art of making sure that when people search for products and services related to your business, your site appears on or near the first page of results. The Basics of Search Engine Optimization There are a few basics that have a big effect on where your site shows up. For example...Read More!
Are you spending a portion of your week creating content to post on social media like Facebook, Twitter, Linked In, Instagram, blogs etc.? Do you get discouraged when very few people see or comment on your posts? Have you struggled with growing your social media followers? You’re not alone. Even the writers at SEO Ann Arbor have struggled with this. It’s truly one of...Read More!
By Nick Suino - SEO Ann Arbor Marketing on the internet is often called web marketing, online marketing, webvertising, or e-marketing. Promoting your product, service, or company on the internet is web marketing, and this usually includes not only websites and social media, but also email campaigns and other wireless media. Some web marketing companies can also assist you with obtaining and manag...Read More!
My Website Design Looks Really Good! Okay, so you were trying to save money when you started your business. Your friend's wife does website designs in Ann Arbor in her spare time using Weebly or Moonfruit, so you asked her to design yours, and it looks pretty good. It has a home page with some nice motion graphics, an "About Us" page, a page showing the services you provide, and a &...Read More!
By Nick Suino - SEO Ann Arbor As featured in the Oxford Property Management Newsletter Business owners need to know the key concepts of marketing online. They are critical to making good decisions about how to spend your marketing dollars. Google — if you understand nothing else about the internet, understand Google! Google is the largest search engine, and 80% of the world uses it to searc...Read More!
Algorithm – the complex and secret formula by which Google and the other search engines evaluate your website to decide how high (or low) to rank it. Backlink – a link from a site other than your own back to your site. Generally, more of these are better, and the more prominent the site that provides the link, the more it boosts your Page rank. Content – the actual words on your...Read More!
Adwords is Paid Advertising on Google Unlike organic search results, which are based on Google’s opinion of how well your website matches the words a user typed into the search bar. Adwords results are paid for by businesses. The ads appear above or to the right of Google’s organic search results, as well as in a variety of places on other sites. You can pay: Per impression, or ...Read More!
Why Would I Ever Check PageRank? When Google PageRank was first devised by Larry Page and Sergey Brin back at Stanford in 1996, it was at a time when search engines were just coming into existence. When Larry and Sergey went on to create Google, PageRank become the dominant metric, watched by millions of website users as they looked to increase their ranking in search engine results. So wha...Read More!
Google is becoming a huge organization! Sometimes when organizations get that big, they have issues coordinating their projects and product offerings to work to a common purpose. This can cause Google and other large companies to launch products that aren’t fully thought out or that may be working at cross purposes with their other offerings. That’s definitely the ca...Read More!
You’ve probably heard the old phrase from purchasing real estate, “LOCATION, LOCATION, LOCATION”. Well, these days for Google, it’s the same thing. It’s all about “LOCATION, LOCATION, LOCATION”. When you visit Google.com to do your search, Google is automatically going to assume that location is important to you and that results for thin...Read More!
Social media is a critical part of any company’s online presence! ...Read More!
Before 2011, J.C. Penny had the top search results on every product they sold. The company had quietly built up on online empire that brought in billions of dollars of revenue per year. They were considered a success story, a pillar of SEO excellence. By the end of 2011, however, their online presence had all but vanished. What J.C. Penny’s executives did not realize was that their SEO cons...Read More!
Google+ Social Media Management If you are interested in social media management , then you should know that Google+ is a great social networking site for both businesses and people. It can help you connect with customers, get noticed online, and even help your rankings in Google’s search results. Our 11 ways to make your business rock on Google+ are a great way to make sure your busi...Read More!
SEO Ann Arbor - Guide to Distraction Free Writing We’ve said it before, and we’ll say it again, online marketing is all about content. It’s about sharing helpful information, writing for your company’s website, writing social media posts to keep connected to your customers, and much, much more. The key to creating good content comes down to: Actually creating content. ...Read More!
Social media management is a very recent career that seems to have exploded in popularity. More businesses than ever are hiring individual social media managers – or even social media management teams – to take care of their social media needs. For many companies, the idea is a farfetched one, and they may not have a big enough budget to pay for it. While we recommend hir...Read More!
Social Media Ann Arbor : Getting Started You run a small business in Ann Arbor, Michigan, and you've heard that social media is important for your small business to succeed. So, you set up your company’s Facebook, Twitter, Google+, LinkedIn, et cetera, and set them all up to use in HootSuite. Sidenote: If you aren’t using HootSuite, stop whatever you’re doing and sign...Read More!
Not sure how to get the most out of your Ann Arbor, Michigan business’s social media ? Wondering what you can do to improve posts, and bring more traffic to your site? SEO Ann Arbor hears these questions all the time from businesses that use social media , so we’ve decided to put together a list of things you can do to help improve your social networks, and build a healthy onlin...Read More!
Social Media Ann Arbor : Guide to Twitter In social media , an allowance of 140 characters may not seem like much, and it isn’t, but it’s amazing what people have been able to do with it. Twitter has become such a phenomenon that many live TV shows have incorporated showing Tweets from the average viewer expressing their opinion (more on that later). It may sound cliché,...Read More!
Social Media Ann Arbor : LinkedIn Every social media site can be used for business in some way. Facebook, Twitter, Pinterest, Google+, etc, all have ways to help businesses grow and communicate with customers. Google+ is especially making an effort. But, only one major player in social media is designed solely for professional use. And that, of course, is LinkedIn. While the other sites can do a ...Read More!
Social Media Ann Arbor : Facebook “Facebook” is probably the first word that comes to mind when you hear the word social media . It’s so much a part of our culture that it’s even had critically acclaimed film made about it. With well over 1 billion active monthly users, Facebook is the biggest name in social networking, and has been for some time. If you don’t alread...Read More!
Bad website design is almost everywhere. Whether it’s poor spelling, a bad color scheme, pop-ups, or just a page design that’s way too busy, good website design can be hard to find. You can read a lot more about this here , but meanwhile, check out these 10 ways to make sure your website design isn’t making your site a mess! 1. Simplicity always wins Chances are you make sure yo...Read More!
SEO Ann Arbor - Website Design Does your website load slowly? Is it designed for efficiency and usability? Is it optimized for users AND search engines? These issues may seem small in comparison to other problems that you and your business face, but make no mistake: a bad website design is big trouble. People aren’t willing to wait for a site to load, and dealing with a poor website d...Read More!
Is your business in desperate need of a new website design ? Are you worried you can’t afford a professional website designer ? Many businesses are in need of new website design - or even their first website if they don’t already have one. While we always recommend a professional website designer , we know that’s not always an option for every business owner. So, what options do...Read More!
Are you concerned that you’re not getting the most out of your website? Do you feel like you’re not attracting as many visitors as you could be? Do you ever wonder if web design is something you should be learning more about? You’re not alone! Today’s world demands an understanding of web design and people like you are learning that the benefits of ...Read More!
The team at NSG/SEOA2 has been hosting, designing and programming websites since the mid 1990’s. Back then, it was new and innovative just to have a website. Nowadays that’s a problem that has been solved - everyone can have a website for little or no cost. The issue nowadays isn’t just having a website – it’s having a good website. And by “good&quo...Read More!
What Happened to the Missing Right Side Ads? On or around February 22, 2016, Google eliminated the ads that used to appear on the right side of search engine results pages (SERPs). Here’s why you should care: tl;dr – pay-per-click ads will still appear above and below organic search results. Expect more competition for top positions in paid search. Be prepared to work even harder for ...Read More!
We’ve worked with a lot of great clients over the years. But for some, the concern about paying for online ads can be significant. We’ve listened, and some of the issues clients have mentioned to us are things like: “Will I be able to actually reach potential customers?” “Can I tell if the ads are actually working?” Or sometimes just really...Read More!
Are you running out of new ways to talk about your business? Having trouble building trust and getting buy-in from new clients? Tired of the same old approach to marketing? It may be time to change the world! Your world, anyway. When you really want to let some fresh air into your marketing and perhaps find some passion that you haven’t felt in a while, try “social cause marketing.&rd...Read More!
Does your website capture your visitor’s attention? Are you getting the awareness, leads and sales you want? Are you lacking good daily website traffic? Your business may deliver great products or services, but it may be difficult to get the word out. These days, the ultimate place to share your message is online, but it’s more work and requires more specialized knowledge than ever be...Read More!
Are you getting a good return on your marketing investment (ROMI)? It turns out that a lot of clients come to us and they just ... don’t know! Their marketing strategy has been, basically, the “hope” strategy ... they do some kind of marketing and hope it makes a difference. Very few businesses we know make a habit of knowing what value their marketing brings them. What CAN onli...Read More!
We’ve been hinting for some time that we’d talk a bit about the “other” side of customer service. This is a simple but incredibly powerful concept that has revolutionized some businesses ... and it could be life changing for yours! We all know how important customer service is. There are others who sell what we sell, others who make what we make, others who provide similar...Read More!
A new year, a new start! Is your website in need of a face lift? Do you feel a need to revitalize the look and feel of your website? Are you looking to target new customers with fresh content? People are often looking for ways in the New Year to make a change ... changing up your website can be a great start! At SEO Ann Arbor, we specialize in making a difference on people’s websites, in th...Read More!
Whether it’s website design, social media, blogging, or optimization, do you know what your top online competitors are doing? Do you know how to stay on you’re A game? Are you falling short to the competition? When you know what your competition is up to, you can examine your own online presence and take the steps you need to level up. It may not be rocket surgery, but we’ve fou...Read More!
How do I know what to write about in my blog? How do I communicate with the right people ... those who are great to do business with? I can create a plan for my online content, but how do I frame the content for best results? Even among our clients who are most engaged in creating online content, some say: “I know the topics I should write about, but I’m not sure exactly what to say a...Read More!
Is your website mobile-friendly? Are you showing up in the search engines? Did you know that more than 50% of internet searches are done on a mobile device? In case you haven't heard, Google considers the mobile friendliness of a site when determine how high to list it in the search results. Today, having a ‘mobile ready’ website is best accomplished by having a website that has &...Read More!
Are you looking to modernize your website? Do you still use flash? Do you know what you should consider when looking into modernizing your website? At SEO Ann Arbor, we’re your experts when it comes to website design in Ann Arbor and the surrounding areas. We have your best interests in mind and want to see you succeed in the online world! We’ve compiled a list of the website design e...Read More!
Does your website design matter? Are you wondering what role your website plays in your marketing efforts? Are you actually getting leads from your website ... or not? In our line of work it’s sometimes said that, “If you don’t have a website, you don’t exist.” The same goes for good design! Is your layout easy to follow? Are potential customers actually contacting y...Read More!
Do you use stock photos on your website? Does your look too commercial? Are you having a difficult time taking original, authentic photos? Photos of real customers, employees or vendor give your visitors a more authentic experience. Stock photos can seem shallow, and may give your visitor the wrong impression about your business. Make a point to take photographs while you’re working on a jo...Read More!
Do you have a website? Are you aware of the impact of your online presence? Are you worried about what your online presence says about you? Even if you’re “not online,” you’re online. A determined searcher can almost always find information about your business. There’s a wide range of websites that review other businesses online, so you’re most likely mentioned...Read More!
Offline marketing methods like flyers and direct mail are old school marketing. Most people just throw away mailers … don’t you? Most marketers we know consider things like flyers and coupon mailers ineffective unless the target list is very precise. Aside from the fact that few people pay attention to marketing mail, it can be very difficult to measure the effectiveness of paper cam...Read More!
Does your website design look professional? Are you getting enough awareness and leads from your online presence? Are people filling out your contact form or clicking away without reaching out to you? Do you want people to know what you represent and why it matters to them? A new website design may be able to help! A new website design can: Communicate your message more clearly Genera...Read More!
Would you purchase a product from an unknown website? Do you rely on reviews when purchasing an item? Do you look at reviews to ensure other customers had a pleasant experience? So do your customers when they decide whether to purchase from you! In today’s world, people use the internet as their primary resource for deciding whether to buy a product and/or service. Studies have shown that a...Read More!
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SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.
This company got me to the top of page one on Google. If you are not doing any Internet marketing or are not happy with who is doing your Internet marketing I would highly recommend this company. Great people and the results are clear!
I recently requested that SEO Ann Arbor update my search engine optimization concerning Geothermal Heating and Cooling. After a short time of under a month we were listed on the first page of Google! I received a call from an out of state construction firm who found our company only because of the excellent work of SEO Ann Arbor. This contact purchased a system and paid for the work of SEO Ann Arbor 20 times over. This is truly one of the best business decisions I have ever made to have them update our SEO.
The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!
I'm truly proud of the work and donations we've done on the Carr Fire – there is no way we could have done the amount of work we did and in turn donate the amount of money we were able to without your help. I think we'll end up donating over $10,000 back to homeowners who lost their homes in the fire ... You guys have been awesome.