Is Your Website Fresh or Stale?
A new year, a new start!
Is your website in need of a face lift?
Do you feel a need to revitalize the look and feel of your website?
Are you looking to target new customers with fresh content?
People are often looking for ways in the New Year to make a change ... changing up your website can be a great start! At SEO Ann Arbor, we specialize in making a difference on people’s websites, in their businesses and in their lives.
We're dedicated to helping people succeed on the Internet. The people we work with are successful and passionate about what they do, but sometimes just need a little help getting the word out. Running a business is hard work, and most people we work with don't have the time, energy, or expertise to successfully promote their businesses online. If that's you, you're not alone!
Google Loves Fresh Content
Do you consistently write new content? Do you post content on a regular basis? If not you could be your reason for not showing up on Page 1 of Google. The search engines can begin to forget about you if they don’t see new web pages to crawl from time to time.
According to Creative Market, “The more you leave your website without fresh content that is sharable and relevant, the more you slide down the search engines’ lists of results and in the end, you might even disappear. Who will take your place then? Your competitor.” Don’t let your competition take your place! You’re supposed to be the one on top. We can help get you there!
Keep Your Website Engaging!
Do you have an opt-in? Is your website engaging? Here’s a quick checklist to find out if you have these things in place. If you don’t, your website could lack ways to allow visitors to engage, including:
- Special Limited Time Offers
- Sweepstakes
- Comments
- Social Media
- Rewards Program
- Forums
- Learn More Guides
Are people visiting your website, but failing to take appropriate action to learn more? Incentives are a great way for people to sign up ... for “Free Tips” or other incentives that give you an opportunity to gain their trust.
Remember, not everyone is ready to buy right now. There are three types of internet users:
- Learners
- Shoppers
- Buyers
“Learners” are people who aren’t necessarily in the market to buy, at least not right now. But they’re interested in learning more, and if you do a good job of engaging with them, they’re good candidates to become customers down the road.
“Shoppers” are people who are interested in buying, but are doing research to find the best solution for their particular needs. Sometimes it’s about price, but just as often it is about finding the best solution. Remember, price is what you pay, but value is what you get. Today, the best marketing is education, so do a good job of letting people know about the solutions that you offer (notice we said “solutions” and not “products and services”), how you can help them, and what makes you unique.
And of course if someone is interested in buying something now, you want to make it obvious and easy for them!
Simple Design Goes A Long Way!
Is your website hard to navigate? Do you have an annoying pop up? Does the color scheme feel boring?
A simple design is the best way to capture the leads you want! According to Vivid Visual Solutions, “The simplest way to start is by sketching out the layout before you open any tool such as Photoshop or Canva. Set pencil to paper or create a wireframe in software such as Omnigraffle or Balsalmiq.” If you’re unsure about how to simplify your website, contact a professional website designer in Ann Arbor, Michigan or the surrounding areas.
Take New Photos
Do you take new photos on a regular basis? Pictures are worth a thousand words and helps put a face to your business. The more pictures you have, the better chance your audience has identifying whether the services you offer are the ones they need.
Pictures can be a great way to tell a story or set a scene. Pictures help make the words jump off the page. Seeing pictures throughout a website makes the experience that much more inviting!
Tip: High resolution photos are always best. If you use low resolution photos they appear fuzzy and may give the appearance of an outdated look.
Pop Ups
Pop ups can be annoying. Very annoying. Even if you’re offering a good deal, tread lightly!
Google recently announced that it will begin cracking down on “intrusive interstitials” (which is a complicated way of saying “annoying pop-ups”), because this type of ad “can be problematic on mobile devices where screens are often smaller.” You’ve been warned.
Here’s One Thing You Can Do Right Now!
One thing that you can do right now to get the perfect website for your business is to evaluate your website on each of the previous points discussed above. Do you post fresh new content frequently? Do you have an engaging website presence? Are you capturing potential customer’s interests with an incentive? Do you have a simple design that’s easy to navigate?
If you answered “No” to any of these questions, then it’s probably time you have a professional evaluate your website design. At SEO Ann Arbor, we can help walk you through the entire process, help you identify your goals, and help you develop content.
Your roadmap to success:
- Identify your goals
- Develop a plan
- Use the Seven Fundamentals of Online Success
- Develop a clean and attractive professional website design
- Program clean, functional, hand written, standards-compliant code
- Develop original, compelling content that adds value to people’s lives or to their businesses
- Employ fast and reliable business class web and email hosting
- Sign up for our Warp Drive Internet Marketing Campaign to promote your site
Website Design in Ann Arbor, Michigan ... or Anywhere Else!
If you want the perfect website for your business, or the closest thing to it, it’s attainable, but you must hire the best people in the industry to work with you to make your dream a reality. We can do that for you!
If you have more questions about how to optimize, our SEO experts are willing to chat with you to help you better understand the process. Feel free to browse our site. We’re sure you’ll find plenty of great information. Also, make sure you sign up to receive our FREE GUIDE – Seven Essential SEO Tasks You Can Do Right Now!
We’re certainly not experts in your field. We’ll need your input because you’re the expert!
From day one we’ll work with you on a strategy and a way to execute a plan going forward. If you want to get started or if you just have questions, please shoot us an email or give us a call. 877-815-6974
