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We’ve worked with a lot of great clients over the years. But for some, the concern about paying for online ads can be significant. We’ve listened, and some of the issues clients have mentioned to us are things like:
“Will I be able to actually reach potential customers?”
“Can I tell if the ads are actually working?”
Or sometimes just really simple questions like:
“How can I be sure not to spend too much?”
Many of the clients who joined us started out with these worries or other concerns about starting to use pay-per-click ads. Our guess is that it would be helpful if you could have some reassurances so you could make sure the risk is minimized and your chances of success are maximized.
Would it also be helpful if you knew that we’ve managed pay-per-click campaigns for clients in incredibly varied fields from house painting to industrial anti-corrosion, and that among our clients are a number of businesses who achieved not just a break even point, but actually got high levels on engagement and return on their marketing investment? We’re always trying to be better at leveraging what our clients do well to achieve their business goals, and we’d be very interested in learning what concerns you about starting or ramping up pay-per-click.
You’ve probably heard about all the benefits of good online marketing: greater awareness, more engagement, more leads, insights into how people are searching for you, and more sales! Wouldn’t you like to experience the relaxed confidence of someone whose online presence functions at a very high level, who’s confident that the expense of online advertising is paying off well?
The Pinpointing Process – Identifying High Temperature Prospects
Facebook allows us to target potential clients with high levels of specificity. We can not only choose a geographical area, but we can also target interests. So, for example, if you sell home improvement products, you can drill down and set your ads to only show to people who have already shown an interest in topics like home improvement, D.I.Y., or Home Depot. That means the chances of showing your ad to someone who’s just not interested are much, much lower!
You start out by having us “boost” a few of your most engaging posts. If the posts garner any interest (in form of likes or share, clicks to your website, or contact emails), then you know there’s some value in the topic. That would suggest that setting up a few ads around those topics could be to your benefit. After we’ve set those ads up for you and measured their results for 6-10 weeks, we’ll have a great idea of what’s going to work for you, and in all likelihood, you’ll have more business! There will be no pressure from us - we want client who truly want to succeed and who are committed to working with us to get it!
Do I have to know what ads I want to run before I start?
No! We can review your website and social media, do a little research, and come up with some high probability areas to start with. Together, we can pay attention to what works and use that as a launching pad for future ads!
Is there a way to control how much I spend?
Yes! You can set a monthly budget, and no matter what, Facebook and Adwords won’t exceed it by more than a small percentage. We actually encourage our clients to start small as we gather data. That way, the future campaigns are based on real world experience.
Will I get locked into a long contract when I start?
No! You can turn off Facebook and Adwords ads at any time. In fact, we have clients with seasonal businesses for whom we routinely turn ads off or on when it makes sense.
If you think your business might like to try pay-per-click ads, we’d love to chat and dig a little deeper. Call us at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at firstname.lastname@example.org or just contact us here.
At SEO Ann Arbor, we’d be happy to help you decide whether pay-per-click ads makes sense for your business!
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