We wrote the book on SEO.

SEO and Beyond is a no-nonsense guide to successfully promoting your website on the internet. It will change the way you think about digital marketing. Packed with sensible advice - everything from choosing the best domain name to how to employ social media - this book reveals the core strategies of two experts in the field who have helped countless small businesses thrive online. You'll find out how SEO really works!

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SEO And Beyond: How to Rocket your Website to Page One of Google

Internet Marketing Secrets - The Sweet Spot

What's the Sweet Spot in Internet Marketing?

That's where what you do very, very well and what the world wants come together. We see mistakes in all the time in internet marketing ... usually by people who just post random things on their website and social media. They're inconsistent with their posts, but most important, they haven't taken the time to nail both aspects of this critical core of internet marketing.


Wouldn't it be great to know that you're using digital marketing as effectively as possible?

Would you like to be sure you're spending your internet marketing dollars wisely?


The First Step Every Business Person Should Take

Then heed this advice: take the time to figure out what you do very, very well. You probably think you know, but we're constantly amazed at how many people come to us with marketing schemes that are just all over the place. You may actually offer a lot of different ideas, products or services. Fair enough. You can eventually get all of them into your marketing, but the key to getting traction in your internet marketing is to hit home runs with your top 1 - 3 offerings. The rest will be a lot easier if you do that first.


After the First Step, Take the Second Step

The second step is to make sure the world wants what you're offering, and if so, how are they searching for it? You may have the best dead Caribou ice cream on the planet, but it's unlikely that too many people want it. But if you offer triple yummy chocolate almond iced luxury, it's a good bet that a lot more people will be interested. Check what people are typing into Google for an extreme dessert experience - using Adwords or Google Trends - and make sure you focus your efforts around search terms that people are actually using.


Build Your Campaign!

Now, when you sit down to plan your internet marketing campaign, you'll know what you do very, very well, and what the world wants. Make sure the vast majority of what you post on your website, blog, social media, business listings, etc., stays within the overlap of those two areas, and you'll find that your internet marketing is much, much more effective! 

Want to learn more about successful internet marketing? Check out our next episode about Pay-Per-Click advertising!

SEO Ann Arbor is Rebranding to Michigan SEO Group!

We're in the process of rebranding to Michigan SEO Group as a result of our growth and expanding market.
Click the logo to learn more!

If you're interested in SEO, give us a call.

Have a conversation, and we'll give you a free copy of our book. No obligation or hard sell.

Call 877-815-6974 or email us for your free consultation!

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SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.

This company got me to the top of page one on Google. If you are not doing any Internet marketing or are not happy with who is doing your Internet marketing I would highly recommend this company. Great people and the results are clear!

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The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!

I'm truly proud of the work and donations we've done on the Carr Fire – there is no way we could have done the amount of work we did and in turn donate the amount of money we were able to without your help. I think we'll end up donating over $10,000 back to homeowners who lost their homes in the fire ... You guys have been awesome.


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