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SEO Ann Arbor Explains Google Adwords

Adwords is Paid Advertising on Google

Unlike organic search results, which are based on Google’s opinion of how well your website matches the words a user typed into the search bar.  Adwords results are paid for by businesses. The ads appear above or to the right of Google’s organic search results, as well as in a variety of places on other sites.

You can pay:

  • Per impression, or when your ad shows up on a computer screen.
  • Per click, or when somebody clicks on the ad to visit your web page.

Most businesses choose pay per click or PPC campaigns for a better return on their investment.  Plus, for brick and mortar businesses, PPC campaigns can be isolated to a certain geographic area so you'll only pay for customers who are more likely to set foot in your store. 

Who should use Google Adwords?

Almost everybody because the web has gotten so competitive!  When you utilize PPC ads: (1) more ads means more potential listings on the search results page; and therefore (2) more potential visitors to your site.

Another important reason to consider a PPC campaign is to help you narrowly define the keywords and phrases on which you focus your marketing efforts.


To read the full article, please sign up for our learn based incentive "Seven Essential SEO Tasks you can do RIGHT NOW!" 

You'll also receive:

  • Google Adwords Explained
  • Guidelines on How Best to Handle Negative Online Reviews
  • SEO Ann Arbor's Breakdown of Claiming Your Google+Local / Google Places Page
  • Warp Drive Marketing Overview

It's all FREE!  We truly want to help you understand SEO.  There's no catch.  Remember our purpose?

We believe in helping people achieve their dream

of a successful, growing business and an abundant life …

starting today!

One way we live up to this purpose is by sharing information and best practices.  So sign up, read, and learn.  Feel free to call or email if you have questions.  If you determine that you don't have the time, patience, or temperament to do SEO...we're here to help!




























SEO Ann Arbor is Rebranding to Michigan SEO Group!

We're in the process of rebranding to Michigan SEO Group as a result of our growth and expanding market.
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I'm truly proud of the work and donations we've done on the Carr Fire – there is no way we could have done the amount of work we did and in turn donate the amount of money we were able to without your help. I think we'll end up donating over $10,000 back to homeowners who lost their homes in the fire ... You guys have been awesome.


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