SEO Ann Arbor Explains Google Adwords
Adwords is Paid Advertising on Google
Unlike organic search results, which are based on Google’s opinion of how well your website matches the words a user typed into the search bar. Adwords results are paid for by businesses. The ads appear above or to the right of Google’s organic search results, as well as in a variety of places on other sites.
You can pay:
- Per impression, or when your ad shows up on a computer screen.
- Per click, or when somebody clicks on the ad to visit your web page.
Most businesses choose pay per click or PPC campaigns for a better return on their investment. Plus, for brick and mortar businesses, PPC campaigns can be isolated to a certain geographic area so you'll only pay for customers who are more likely to set foot in your store.
Who should use Google Adwords?
Almost everybody because the web has gotten so competitive! When you utilize PPC ads: (1) more ads means more potential listings on the search results page; and therefore (2) more potential visitors to your site.
Another important reason to consider a PPC campaign is to help you narrowly define the keywords and phrases on which you focus your marketing efforts.
To read the full article, please sign up for our learn based incentive "Seven Essential SEO Tasks you can do RIGHT NOW!"
You'll also receive:
- Google Adwords Explained
- Guidelines on How Best to Handle Negative Online Reviews
- SEO Ann Arbor's Breakdown of Claiming Your Google+Local / Google Places Page
- Warp Drive Marketing Overview
It's all FREE! We truly want to help you understand SEO. There's no catch. Remember our purpose?
We believe in helping people achieve their dream
of a successful, growing business and an abundant life …
One way we live up to this purpose is by sharing information and best practices. So sign up, read, and learn. Feel free to call or email if you have questions. If you determine that you don't have the time, patience, or temperament to do SEO...we're here to help!