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Do you use stock photos on your website?
Does your look too commercial?
Are you having a difficult time taking original, authentic photos?
Photos of real customers, employees or vendor give your visitors a more authentic experience. Stock photos can seem shallow, and may give your visitor the wrong impression about your business. Make a point to take photographs while you’re working on a job site or while interacting with customers in your store or office, and they’re likely to have a much more authentic impact. Photos of real people or events associated with your business can give your website the personal touch it needs to connect with your target audience.
Potential customers are interested in what’s in it for them. According to Kiss Metrics, “He or she doesn’t care about your product or company. It’s the ‘me’ factor that ultimately does the magic. Show your visitors they are on the right track. Make them feel comfortable. Get them to experience what you want them to. That will open up doors and get more people to like you – buy from you.” Show them that other real people succeeded with you, and they can too!
The right image will draw positive attention. The wrong image will distract. It’s a balance you want to strike when selecting an image.
Imagery should add value. Images can also help to direct traffic! For example, an ad can focus on a call to action and in turn direct the customer’s eye to that call to action, possibly leading to a sale. Keep in mind, too, that imagery on the page doesn’t have to be a picture of someone or something, it can also be a data icon or an email icon. These symbols evoke what the person is going to find in the destination paragraph or if they submit a contact form.
Whatever form they take, the best images help enhance the users experience!
Pair authentic images with a statement from the actual customer who is pictured. You thought that pictures were worth a thousand words? Reviews are considered the bread and butter of running a business! Make someone happy, and they’re bound to come back for repeat business.
Further, telling a story is where it’s at! If someone had an unbelievable experience, it will likely help someone else want to try it out for themselves.
Does your photo motivate your potential customer? If the photo doesn’t make them want to “Buy Now,” then you may be wasting valuable website space. For example, if a picture of a big juicy bacon cheeseburger doesn’t motivate your visitor to go to the store and pick grilling supplies, you may be doing it wrong.
Are your images unique to your company’s offerings? You must stand out from the crowd! Tell your target audience that you’re different and that you deserve to be noticed.
Having trouble distinguishing yourself from the crowd? The experts in photography and web design in Ann Arbor can help you make a difference in your online marketing.
What does the look and feel of your website say about you? Do you use photos that can evoke the appropriate emotions? Does everything on your site support your main purpose?
If your website design doesn’t help your end goal, then you’re likely missing the mark! Imagine how your business could thrive if you find exactly the right photos.
A good designer can help create a suitable design that’s customized to fit your needs. At SEO Ann Arbor, we can create a professional web design for your Ann Arbor, Michigan business that can bring together all the elements of design, functionality, and customer experience.
If you want to learn more, read “How to Get the Perfect Website for Your Business.” This article takes you step by step in how to create the perfect website design for your Ann Arbor business including what it will take for you to succeed.
You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and our own research findings.
Still looking for more resources? Check out our web design portfolio (link) to help inspire you!
“SEO Ann Arbor has really helped our company get on the map. They have improved our digital appearance tremendously. I look forward to our business relationship growing more every year!”
Trey, Ann Arbor, MI
“If you’re in any way considering a new website or boosting your online presence, you should contact SEO Ann Arbor right away! In a short period of time, we started getting contacts from our new website. We’re seeing a dramatic increase in calls and contacts from the website each week and are very happy with this company. It was worth every penny. The only mistake we made was waiting to call and sign up!!!”
Mathew, Glenwood Springs, CO
“The results have been nothing short of phenomenal! Our first job came directly from the website and resulted in enough profit to cover the cost of the website for years. Their SEO works! I get a monthly report card about how we’re doing. If you’re going to spend your marketing budget, these guys will help you spend it wisely.”
Andy, Ann Arbor, MI
Do you need help with your web design, online presence, increasing leads from your website or showing up on Page 1 of Google? We can help you! Don’t waste another day, contact the web design experts today!
Call us at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at firstname.lastname@example.org (or just contact us here). We can help walk you through the entire web design process, help you identify your goals, and help you develop the look and feel of your website. When done properly, this stuff can take your marketing to a whole new level!
SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.
This company got me to the top of page one on Google. If you are not doing any Internet marketing or are not happy with who is doing your Internet marketing I would highly recommend this company. Great people and the results are clear!
I recently requested that SEO Ann Arbor update my search engine optimization concerning Geothermal Heating and Cooling. After a short time of under a month we were listed on the first page of Google! I received a call from an out of state construction firm who found our company only because of the excellent work of SEO Ann Arbor. This contact purchased a system and paid for the work of SEO Ann Arbor 20 times over. This is truly one of the best business decisions I have ever made to have them update our SEO.
The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!
I'm truly proud of the work and donations we've done on the Carr Fire – there is no way we could have done the amount of work we did and in turn donate the amount of money we were able to without your help. I think we'll end up donating over $10,000 back to homeowners who lost their homes in the fire ... You guys have been awesome.