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Business owners need to know the key concepts of marketing online. They are critical to making good decisions about how to spend your marketing dollars.
Google — if you understand nothing else about the internet, understand Google! Google is the largest search engine, and 80% of the world uses it to search for information, shopping, or leisure activities. When you search using Google, using a single word or a complete sentence, the results are often divided into three parts: organic search, Google Local, and sponsored search.
Organic search results appear on the left side of your browser window, occupying about four-fifths of the visual real estate. These are websites and documents that closely match your search. If you typed "commercial real estate ann arbor" you’d see a list of real estate and management companies. Websites closer to the top have more content related to your search.
Google Local results appear in the same results list. They usually contain the address of the business and a small balloon that corresponds to a location on a map. If you include geographic information in your search, Google provides results for that area.
Sponsored search results appear on the right side of and sometimes above the organic search results. These are ads businesses pay for in Google’s Adwords program. They show up based on the match between your search terms and the advertiser’s keywords. When you click on an ad, the business is charged a fee from one cent to a few dollars. Next month, we’ll explain a bit about how you can improve your website’s position in the organic search results!
SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.
This company got me to the top of page one on Google. If you are not doing any Internet marketing or are not happy with who is doing your Internet marketing I would highly recommend this company. Great people and the results are clear!
I recently requested that SEO Ann Arbor update my search engine optimization concerning Geothermal Heating and Cooling. After a short time of under a month we were listed on the first page of Google! I received a call from an out of state construction firm who found our company only because of the excellent work of SEO Ann Arbor. This contact purchased a system and paid for the work of SEO Ann Arbor 20 times over. This is truly one of the best business decisions I have ever made to have them update our SEO.
The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!
I'm truly proud of the work and donations we've done on the Carr Fire – there is no way we could have done the amount of work we did and in turn donate the amount of money we were able to without your help. I think we'll end up donating over $10,000 back to homeowners who lost their homes in the fire ... You guys have been awesome.