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If you’ve been churning out content and sharing your social media on Michigan local pages, but not seeing results - now might be a good time to double check the quality of your content. It may be too short, or it could use some simple optimization techniques to get it ranking better.
It used to be that short informative articles about similar subjects were a fast way to get your business website ranked. That’s not the case anymore. If you’re a health and wellness professional such as a podiatrist, fitness coach, or if you offer specialized services like an auto mechanic your website falls under the designation Y.M.Y.L. – Your Money Your Life.
Your Money Your Life pages are under a much more watchful eye from Google and other search engines, partly to protect the quality of their service but also to protect people from harmful advice or misinformation, Google and Bing have been working overtime vetting website content for accuracy and Expertise, Authority, and Trust – E-A-T.
Our sister company posted the article E-A-T Your Y.M.Y.L. for SEO detailing the important strategies of helping your business search ranking by writing longer, accurate, and more informative website content. Take some time and look that information over. As you establish your expertise, authority, and trustworthiness to Google, your search results should naturally improve.
However, you still need to share your content! Whether your target customers are local to the state of Michigan or around the world, you still need to work in creative ways to share your content on your social media platforms. Facebook, Twitter, LinkedIn, and even Pinterest are essential social media platforms. But if you haven’t done so, start a blog on Blogger. While there isn’t any acknowledgment from Google to this point, we have seen an increase in Blogger hits in search engine results!
The best SEO tactic we recommend is taking an excerpt from your most recent article and use it in your blog, then link back to the main article. Rewrite this excerpt as much as you can – do not simply cut and paste! Even if it’s just a short paragraph or two, Google will spot that and not rank it. It’s especially bad if you have a Y.M.Y.L. website because if the content is too similar, Google will punish both your blog and your article, harming your E-A-T status!
To do SEO right you have to treat it like a marathon – it’s not a sprint. While you can see good results early, you need to take your time and stay active and constantly be creating relevant and informative content. If you don’t have the time to create new content and stay active with your social media management, we can help you! We utilize proven SEO techniques to help businesses like yours improve their online ranking and attract potential new customers. Contact Us to learn more or give us a call at 734-619-0736 today!
SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.
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The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!
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