We wrote the book on SEO.

SEO and Beyond is a no-nonsense guide to successfully promoting your website on the internet. It will change the way you think about digital marketing. Packed with sensible advice - everything from choosing the best domain name to how to employ social media - this book reveals the core strategies of two experts in the field who have helped countless small businesses thrive online. You'll find out how SEO really works!

Buy the Book on Amazon.com
SEO And Beyond: How to Rocket your Website to Page One of Google

Internet Marketing - What You Do Very, Very Well

What Do You Do Very, Very Well?

Before you start working to build your internet presence, it's so important to make sure you know what it is that you do very, very well. When you say it out loud, it sounds silly, but we've worked with so many clients who have never taken the time to really narrow down what they're best at, what they most enjoy, where they make the most difference, and where they make the most profit. As a result, not only does their internet marketing lack focus, not only are they wasting a lot of money on their pay-per-click marketing, but often their businesses struggle as well!


How Do You Figure it Out?

Take the time to think about the work you do. Is your best work really remodeling homes, or do you make more difference when you install replacement windows? What seems to make your customers the happiest? Where do you find you have the fewest obstacles to doing a really, really good job? Which of the things you do is most profitable? When you work through those questions, you often find out that you're spending a lot of time, energy and money trying to promote aspects of your business that you don't want more of. Where's the sense in that?


What Does this Have to Do with SEO?

The internet is an unlimited place. If you want successful SEO - a process that actually gets you more awareness, more leads, and more sales - you have to narrow down your targets as much as possible. There are so many platforms that need attention these days that if you aren't highly focused, the amount of work can become overwhelming.

Not only that, when you work on campaigns that you're actually passionate about, the extra passion will show. There will be that extra spark in the written word, the extra smile in photos, the extra sincerity in your videos. People will feel better about your campaign, that can result in a few more clicks, a few more shares, a few more calls.

And most importantly, think about this: why are you marketing online other than to get more of the best kinds of customers? Imagine a successful campaign that only gets you customers who are a ton of trouble, who aren't satisfied with your work, or who don't pay enough! Who wants that? You could literally be marketing yourself into business disaster. Instead, if you focus on your best areas, each new customer you get can help you move in the direction of your dream business.


The Secret of the Most Successful Online Marketing

Almost every business owner wants more customers, but the real secret to the most successful internet marketing is being able to tailor the kinds of customers you get. If you don't A-S-K you won't G-E-T. It's critical to ask for more of the right kinds of customers so you can continually move your business in the direction of your dreams. You do that by making sure you know what you do very, very well, and who stands to best benefit from that. The success stories we've seen have been so rewarding!

Want to learn more about successful internet marketing and digging deep to make the magic happen online? Check out our next episode with advice about how to figure out what the world wants!

SEO Ann Arbor is Rebranding to Michigan SEO Group!

We're in the process of rebranding to Michigan SEO Group as a result of our growth and expanding market.
Click the logo to learn more!

If you're interested in SEO, give us a call.

Have a conversation, and we'll give you a free copy of our book. No obligation or hard sell.

Call 877-815-6974 or email us for your free consultation!

Want to learn more about marketing your business?

You'll receive our free guide, '7 Essential SEO Tips You Can Use RIGHT NOW!'

Get your guide to using Adwords, advice on how to handle negative reviews, and some tips.

You can unsubscribe at any time!


SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.

This company got me to the top of page one on Google. If you are not doing any Internet marketing or are not happy with who is doing your Internet marketing I would highly recommend this company. Great people and the results are clear!

I recently requested that SEO Ann Arbor update my search engine optimization concerning Geothermal Heating and Cooling. After a short time of under a month we were listed on the first page of Google! I received a call from an out of state construction firm who found our company only because of the excellent work of SEO Ann Arbor. This contact purchased a system and paid for the work of SEO Ann Arbor 20 times over. This is truly one of the best business decisions I have ever made to have them update our SEO.

The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!

I'm truly proud of the work and donations we've done on the Carr Fire – there is no way we could have done the amount of work we did and in turn donate the amount of money we were able to without your help. I think we'll end up donating over $10,000 back to homeowners who lost their homes in the fire ... You guys have been awesome.


This website uses cookies in accordance with our cookie policy.

More info I understand