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Did you know YouTube is one of the fastest growing social media platforms on the internet? With video expected to account for over 80% of all internet activity by 2020, YouTube and other video sharing platforms are rapidly expanding their reach. You don’t have to have a clever ad campaign. You don’t have to spend gobs of cash on video ads. All you need to do is leverage your videos to tell potential customers what you offer.
If you’ve already made a bunch of videos and have uploaded them to YouTube – you have to make sure you’ve fully optimized your channel to make it part of your local Ann Arbor social media management strategy and allow your videos to appear in Google search results!
Click on the “Customize Channel” section and click on “About.” While most people won’t actually take the time read this section – the Google crawlers do! This is a great chance to craft some custom keyword-rich content about your business. Pick three to five of your best target keywords and go to town. Just don’t be spammy about it. Keep it clean and informative.
Just below where you write your awesome business description, don’t forget to add links! Icons for these will be visible on your banner image on your channel homepage so include your business website, Facebook, Twitter, and Blog links.
If you’ve named everything and entered the links correctly, the icons should look like this on your YouTube banner image:
Every video needs to have a title – but make sure you’re using your keywords! It’s also a good idea to include your business name because if the video appears in search results – it’s what people will read! A good format is “Keyword Rich Title | Your Business Name.”
Additionally, you’re going to want to write a unique description for each video! Briefly tell people what the video is about, then you can include some general info about your business including website and social links, and hashtags. You get 5000 characters to use so don’t be afraid to include as much relevant information about your business as you can!
If you’ve got that information in there people will see the name of the video, understand it’s from your business, and clickable hashtags will appear above the name with a clickable link to your business page right there in the description!
At SEO Ann Arbor, we utilize the best SEO techniques to ensure that your business performs online. With our years of online marketing experience and proven techniques including search engine optimization, website design, and social media management, we can help your business rank in search results and help potential new clients find you! If you’re in the Ann Arbor, Dexter, Chelsea, Saline and greater southeast Michigan area, Contact Us for your free website evaluation or give us a call at 734-619-0736 today!
SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.
This company got me to the top of page one on Google. If you are not doing any Internet marketing or are not happy with who is doing your Internet marketing I would highly recommend this company. Great people and the results are clear!
I recently requested that SEO Ann Arbor update my search engine optimization concerning Geothermal Heating and Cooling. After a short time of under a month we were listed on the first page of Google! I received a call from an out of state construction firm who found our company only because of the excellent work of SEO Ann Arbor. This contact purchased a system and paid for the work of SEO Ann Arbor 20 times over. This is truly one of the best business decisions I have ever made to have them update our SEO.
The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!
I'm truly proud of the work and donations we've done on the Carr Fire – there is no way we could have done the amount of work we did and in turn donate the amount of money we were able to without your help. I think we'll end up donating over $10,000 back to homeowners who lost their homes in the fire ... You guys have been awesome.