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Web content should not be the same as print content!
Through centuries of conditioning, readers have learned that the payoff takes time to arrive in print. That's why we're willing to read an entire letter, short story or novel before learning how it ends.
Web content is a much newer phenomenon and our conditioning is completely different. When web searchers want something, they try to navigate to the best solution as quickly as possible. There are a few exceptions but, as content writers and web page creators, we have to provide content that's highly responsive and as unobstructive as possible.
If we don't, searchers will immediately navigate away!
It's not complicated! Our job is to engage visitors. Our research shows that one very powerful way to do this is this:
(1) write a very compelling header
(2) add emotional content immediately after the header - like empathetic questions
For example, "Are you sick of buying new tires every year or two?"
(3) mention a specific solution, product or service early
"Double the life of your tires with a wheel alignment once a year!"
AND, with on every online platform (social media, web pages, blogs, press releases, etc.), keep search engines in mind. They're looking for obvious cues to what the content is about. These clues are called "keywords." If you're posting content without including keywords designed to sync with your goals, you're wasting a huge part of your opportunity.
That's because only a few people will see the content unless it's very, very compelling. However, if the right keywords are in the right places, search engines will take notice and give you better position. A home run on one platform (a blog post, for example), can give all your related platforms a search boost. If you manage to get all your platforms to do well around a certain keyword, you'll become the "go to" location for that keyword, which means your website, blog, or Facebook page will show up prominently whenever people search for that keyword.
From there, all you have to do is make sure you provide what those people are looking for!
SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.
This company got me to the top of page one on Google. If you are not doing any Internet marketing or are not happy with who is doing your Internet marketing I would highly recommend this company. Great people and the results are clear!
I recently requested that SEO Ann Arbor update my search engine optimization concerning Geothermal Heating and Cooling. After a short time of under a month we were listed on the first page of Google! I received a call from an out of state construction firm who found our company only because of the excellent work of SEO Ann Arbor. This contact purchased a system and paid for the work of SEO Ann Arbor 20 times over. This is truly one of the best business decisions I have ever made to have them update our SEO.
The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!
I'm truly proud of the work and donations we've done on the Carr Fire – there is no way we could have done the amount of work we did and in turn donate the amount of money we were able to without your help. I think we'll end up donating over $10,000 back to homeowners who lost their homes in the fire ... You guys have been awesome.