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Does your website capture your visitor’s attention?
Are you getting the awareness, leads and sales you want?
Are you lacking good daily website traffic?
Your business may deliver great products or services, but it may be difficult to get the word out. These days, the ultimate place to share your message is online, but it’s more work and requires more specialized knowledge than ever before.
Can your customers easily find what they’re looking for in a timely manner before they click away? Do you have special offers? Can your customers easily find your contact information? According to HubSpot, “55% of visitors spend fewer than 15 seconds on your website.” 15 seconds can go by in a FLASH, so make them count! Customers are likely to click away faster now more than ever as smart phones have taken over the universe!
We want things to load fast, be available at a moment’s notice, cost a reasonable amount of money and be able to ship in a timely manner. If your website loads slow or if something isn’t clear and to the point, your customers are more likely to take their business elsewhere. Don’t let this happen to you!
According to Lisa Noble, owner of the website design company Vivid Visual Solutions, recommends you take a deep look into each of the following when focusing on creating the look and feel of your website:
The first thing the designer determines is why the website or graphic element is being created. What is the main intention for the user’s experience while on the website?
Who is the ideal user we want to reach? What is their motivation for coming to the website? Once the designer has answers to the questions below, a design can be created that speaks to a specific audience about their needs or wants.
The simplest way to start a layout is to sketch out an idea before you open any tool such as Photoshop or Canva. Set pencil to paper or create a wireframe in software such as Omnigraffle or Balsalmiq. A blueprint is where you work out all the details about functionality or layout before you start the project in Photoshop or other design software. With a blueprint for a house you would determine where the windows and doors will go and work from it. A wireframe is the same thing for a website. Determine where each piece of content will go on each website page before beginning your website design.
How do we want the user to feel when they come to website? The designer should ask this question while researching the target audience. Color is the first place we use this information. Color can help convey a mood or a feeling. The designer needs to be mindful of culture differences as well, when creating international websites because colors that mean one thing in the United States can mean something totally different in another country. See the examples of moods of color below:
If you follow the above instructions on look and feel then you’ll have your customer’s hooked when they get to your site. However, you may ask yourself, “How do I get customers to come to my site to begin with? It’s not showing up on Google. What do I do?”
If you want to learn more, read “How to Get the Perfect Website for Your Business.” This article takes you step by step in how to create the perfect website design for your Ann Arbor, Michigan business including what it will take for you to succeed.
You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and research findings.
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Andy Bobo, Owner of CMR Mechanical
“The results have been excellent (not good, but excellent)! The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season.”
Steve Mussio, Owner of Mussio Painting
“SEO Ann Arbor has helped with our online presence. Almost all of our leads come from online searches.”
Diana Theiss, Owner of Little Angels Preschool & Daycare
Call us at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at firstname.lastname@example.org (or just contact us here). We can help walk you through the entire website design process, help you identify your goals, and help you develop the look and feel of your website. When done properly, this stuff can take your marketing to a whole new level!
SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.
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The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!
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