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Okay, so you were trying to save money when you started your business. Your friend's wife does website designs in Ann Arbor in her spare time using Weebly or Moonfruit, so you asked her to design yours, and it looks pretty good. It has a home page with some nice motion graphics, an "About Us" page, a page showing the services you provide, and a "Contact Us" page. You've even gotten a few compliments on it from friends.
Now that you've been in business for a while, you notice that you get calls from referrals and a few from that expensive Yellow Pages ad, but hardly any from people who found you through your website. Where's the so-called magic of the world wide web? You know your site can be found because when you type the name of your business in the search bar of Google, it shows up right there on page one. Heck, you submitted the URL to Google yourself!
Assuming your site is at least somewhat appealing to your potential audience, chances are you’re not appearing on or near the first page of Google results. That’s because beauty (or popularity, actually) is more than skin deep for Google purposes. There’s a whole range of things going on that aren’t readily apparent to the casual viewer of your website. Some of these things are page titles, meta tags, headers, keyword rich text, clear syntactically correct html, robust content, and the number of other sites that link back to yours. So even though your website design might be pretty sweet, it might not be coded the right way or have the right keywords in the right places to get you the attention you need!
The search engines like Google and Yahoo! have automatic software systems sometimes called “search engine robots” or “spiders” that constantly patrol the web, looking for information that tells them how popular a website is. All those things we mentioned above are important. So if your competitor’s website is equal to yours in almost every way, but their page titles are more effective, their site will appear above yours in the Google search results. If enough other sites have better SEO features than yours, your site might not appear until several pages down.
Putting aside the pride you justifiably feel if your site appears on Google search results at all, think about the last time you used Google to find something. Did you even bother to look past the first page of results? What if you found something even somewhat relevant to your search on page one? You probably clicked on that link and never bothered to return to your search results. That’s what’s happening to your site. Very few people who are looking for your product or service are going to get past page one, and not every one who sees the listing for your site is going to click on it.
One study found that 90% of searchers click on one of the listings on the first page, and 14% of searchers click on the #1 result! That means you should try everything in your power to get on page one, and if possible, at or near #1 on the first page. The bad news is that (1) everybody wants their website to be at number one, and (2) it takes a series of things done right to get there.
There is some good news, however, and the good news is that there are people (like SEO Ann Arbor) who know how to get your site moving toward page one, and perhaps on page one. Those people are trustworthy, they’re hard-working, and they’re real people who live and work in the Ann Arbor, Michigan area. They’ve got a track record of success, and they are constantly studying the science of SEO to make sure their methods are at the cutting edge. Best of all, you can call them and get a free initial evaluation of your website!
SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.
This company got me to the top of page one on Google. If you are not doing any Internet marketing or are not happy with who is doing your Internet marketing I would highly recommend this company. Great people and the results are clear!
I recently requested that SEO Ann Arbor update my search engine optimization concerning Geothermal Heating and Cooling. After a short time of under a month we were listed on the first page of Google! I received a call from an out of state construction firm who found our company only because of the excellent work of SEO Ann Arbor. This contact purchased a system and paid for the work of SEO Ann Arbor 20 times over. This is truly one of the best business decisions I have ever made to have them update our SEO.
The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!
I'm truly proud of the work and donations we've done on the Carr Fire – there is no way we could have done the amount of work we did and in turn donate the amount of money we were able to without your help. I think we'll end up donating over $10,000 back to homeowners who lost their homes in the fire ... You guys have been awesome.