We wrote the book on SEO.

SEO and Beyond is a no-nonsense guide to successfully promoting your website on the internet. It will change the way you think about digital marketing. Packed with sensible advice - everything from choosing the best domain name to how to employ social media - this book reveals the core strategies of two experts in the field who have helped countless small businesses thrive online. You'll find out how SEO really works!

Buy the Book on Amazon.com
SEO And Beyond: How to Rocket your Website to Page One of Google

Crafting an "Offer Post" on Google My Business

Are you about to run a limited time sale for an item or service? Do you have clearance items you want to clear out of your inventory? Are you looking for a way to entice more people to sign up for your services? – It’s time to craft an Offer post on Google My Business.

As we’ve covered how to craft a What’s New post and an Event post on Google My Business, we’re turning our attention to crafting special Offer posts. Not sure what to make a special offer on? One way you can think of the Offer option on GMB is like a Groupon – only you get complete control over the offer!

Online Marketing in Ann Arbor, Michigan - Using Google My Business Offer Posts

Making an "OFFER POST" on Google My Business

If you’ve got sale items in your store or online inventory or if you’d like to run an introductory special price for new customer sign-ups, the Offer post option on Google My Business is a terrific way to make that happen – for FREE. You don’t have to pay advertising fees, you don’t have to kickback to some other coupon company - you set the discount!

Steps for crafting a Google My Business Offer post:

First: The Image or Video

As we’ve said before, use an image that is catchy, colorful, and not a simple stock photo! Offering a product? Take a real live picture of that product! If you've got a short 10 - 30-second video - even better!

Second: Offer Details

Again, Google is giving you 1,500 characters to tell people everything about what you’re offering – so fill it up! Include all relevant info you can think of about your product or service and why they should take you up on your special offer.

Third: Offer Title

What is your offer? $5 off? 20% discount? Buy 2 Get 1 Free? This is a big one so be clear what the offer is.

Fourth: Start Date and End Date

Like an Event post, you can set the time frame this offer is good for, and it should stay on your GMB profile for the duration without it automatically resetting to the default view that doesn’t include posts.

Fifth: Optional Coupon Code, Link, and Terms & Conditions

While technically these are all optional, you’re going to need to consider them when making your post. If you don’t have a coupon code ready for redemption, we strongly suggest a link to your product or service website page. We also feel that you should write up terms and conditions to cover any restrictions or redemption limits to your offer. 

Now, don’t feel like you have to make discount offers or if you made an offer once you don’t have to do it all the time. Posts are an engagement tool for you to reach out to potential new customers so use the What’s New or Event post options. Just remember to keep posting on GMB and your business will be in great shape!

Want some help with your Offer posts on Google My Business? At SEO Ann Arbor we offer full local online marketing for the Ann Arbor, Michigan area businesses. From SEO to website design to social media, we’ll help your business thrive online! Contact Us or give us a call at 734-619-0736

SEO Ann Arbor is Rebranding to Michigan SEO Group!

We're in the process of rebranding to Michigan SEO Group as a result of our growth and expanding market.
Click the logo to learn more!

If you're interested in SEO, give us a call.

Have a conversation, and we'll give you a free copy of our book. No obligation or hard sell.

Call (734) 619-0736 or email us for your free consultation!

Want to learn more about marketing your business?

You'll receive our free guide, '7 Essential SEO Tips You Can Use RIGHT NOW!'

Get your guide to using Adwords, advice on how to handle negative reviews, and some tips.

You can unsubscribe at any time!


SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.

This company got me to the top of page one on Google. If you are not doing any Internet marketing or are not happy with who is doing your Internet marketing I would highly recommend this company. Great people and the results are clear!

I recently requested that SEO Ann Arbor update my search engine optimization concerning Geothermal Heating and Cooling. After a short time of under a month we were listed on the first page of Google! I received a call from an out of state construction firm who found our company only because of the excellent work of SEO Ann Arbor. This contact purchased a system and paid for the work of SEO Ann Arbor 20 times over. This is truly one of the best business decisions I have ever made to have them update our SEO.

The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!

I'm truly proud of the work and donations we've done on the Carr Fire – there is no way we could have done the amount of work we did and in turn donate the amount of money we were able to without your help. I think we'll end up donating over $10,000 back to homeowners who lost their homes in the fire ... You guys have been awesome.


This website uses cookies in accordance with our cookie policy.

More info I understand